IN 2015, FRAGONARD IS CELEBRATING JASMINE

Jasmine – the flower of Grasse

A queen among perfumery flowers, together with the rose, jasminum grandiflorum, known commonly as Spanish Jasmine, has been grown in Grasse since the 16th century, where generations of growers and perfumers have since nicknamed it simply the Flower!

Jasmine – the flower of desire

A symbol of beauty and seduction, jasmine has been associated with love from time immemorial. In Tunisia, the blossoms are plaited together and offered as a love token. In India, Kama, the god of love, tied jasmine flowers to his arrows. And legend has it that Cleopatra went to meet Mark Anthony on a ship whose sails had been coated in jasmine essence.

Jasmine – the perfumer’s flower

Sensual, floral, heady, jasmine offers the perfumer an exceptionally rich array of olfactory possibilities. Featuring ‘the’ flower of Grasse, the new eau de toilette Jasmine by Fragonard will be available in an exclusive range sporting the town’s colours. Discover our fragrant collection in all our stores: an ode to the Flower for 2015.

JASMIN 2015 events

• ‘Perfumer’s Apprentice’ workshop
Discover the world of perfume, the ancient art and trade secrets of the perfumer and create your own eau de toilette. Co-ordinated by a perfume expert, the workshops offer individuals and professionals alike an unforgettable experience for the senses.
2 ½ hour guided tour of the plant conducted in all the main international languages.

• Olfactory event
The perfumer or the ‘nose’ is able to identify thousands of smells. His imagination and creativity allow him to create an infinite variety of compositions. Follow the ‘nose’ and discover the three main aspects of jasmine: sparkling, floral and sensual.